Lots of hype around starting SaaS with personal brand, community, etc. Ignore the hype. Reality is: that stuff is usually a distraction and most successful software businesses don't start like that. Instead build the right thing, make the product great, and do marketing/sales.
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W odpowiedzi do @earthlingworks
Agree and have been trying to find the right terminology on this. The “visible” founders and companies are 1% of the activity in the market but have an outsized influence on some people. Will explore this on the pod tomorrow.
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W odpowiedzi do @JordanGal
100%. Good topic for the podcast. That influence is trouble. Already enough things to have doubts about without adding extra stuff that isn't really a requirement.
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W odpowiedzi do @earthlingworks @JordanGal
Def a good one for the podcast.
I’m curious if there are examples of people intentionally starting a personal brand as a SaaS strategy? Or advocating this? (I wouldn’t)
Seems that 1% sorta just happened that way. Agree, those success stories are very misleading for the 99%.4 odpowiedzi 0 podanych dalej 5 polubionych -
Justin Jackson podał/a dalej Justin Jackson
I think the nuance here is that, as a founder, you should bring every advantage you have to the table. If it’s a built-in audience, you should definitely use that.https://twitter.com/mijustin/status/1221504985101291520?s=20 …
Justin Jackson dodał/a,
Justin JacksonKonto zweryfikowane @mijustinChoosing the right market is just step 1. After that, there are many factors that influence success: - who you know, and who knows you - your financial margin - how you execute on the product - how you execute on marketing channels - your history + skills - positioning1 odpowiedź 0 podanych dalej 2 polubione -
Always leverage what you have
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W odpowiedzi do to @earthlingworks@mijustin i jeszcze
100% Justin. Your success now is absolutely due to a LOT of really smart decisions and hard work, but it's undeniable the audience you build previously (including those of us still rocking our Megamaker tees
) had a part in that.1 odpowiedź 0 podanych dalej 0 polubionych -
W odpowiedzi do to @BrendanHufford@earthlingworks i jeszcze
Justin Jackson podał/a dalej Justin Jackson
Yes! What I like about this is that all of us can "take actions every day to be the person we want to become" (
@JamesClear). We can systematically gain some of these advantages.https://twitter.com/mijustin/status/961340138415472641 …Justin Jackson dodał/a,
Justin JacksonKonto zweryfikowane @mijustinBusiness is all about leveraging whatever advantages you have. If you're incredible at SEO, do it. If you have a personal brand, use it. If you have rich parents, ask them for $. If you're good on the phone, make some calls. If you're healthy, use your energy to make stuff.Pokaż ten wątek1 odpowiedź 0 podanych dalej 2 polubione -
W odpowiedzi do to @mijustin@BrendanHufford i jeszcze
Where it’s bad is people often overstating it being a factor in SaaS. It becomes: “Justin built that business because of the audience he already had, so I have to do the same.” Or worse: “Justin built that business because of his audience, that’s why I can’t make this work”
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Yes. I think it is *a* factor, but it's by no means the *only* factor. At a base level, customer demand for a product you're able to build and distribute effectively is what's needed.
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