Lots of hype around starting SaaS with personal brand, community, etc. Ignore the hype. Reality is: that stuff is usually a distraction and most successful software businesses don't start like that. Instead build the right thing, make the product great, and do marketing/sales.
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Where it’s bad is people often overstating it being a factor in SaaS. It becomes: “Justin built that business because of the audience he already had, so I have to do the same.” Or worse: “Justin built that business because of his audience, that’s why I can’t make this work”
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Yes. I think it is *a* factor, but it's by no means the *only* factor. At a base level, customer demand for a product you're able to build and distribute effectively is what's needed.
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I’m curious if there are examples of people intentionally starting a personal brand as a SaaS strategy? Or advocating this? (I wouldn’t)
Seems that 1% sorta just happened that way. Agree, those success stories are very misleading for the 99%.