BTW – I'm not talking about charging $5/month when all your competitors are charging $99/month.
I think @crisp_im is a good example: they charge $99/month for their unlimited plan, which is significantly cheaper than what Intercom charges.
More value, at a lower cost. 
-
Pokaż ten wątek
-
Justin Jackson podał/a dalej Pliny
Another example:
@endcrawl provides software that generates film credits. Their pricing starts at $499 per project. That might seem like a "high price," but they're still faster + cheaper than doing it the old way.https://twitter.com/iampliny/status/1359229092198043664 …Justin Jackson dodał/a,
Pliny @iamplinyW odpowiedzi do @mijustin @0xholman @endcrawlThat's about right. We 100x the delivery time of renders (video outputs) which is wildly useful since credits are revised a zillion times. Our main competition is designers/agencies (high-end services, but bad workflow) so we price right around the "bespoke services" bubble.1 odpowiedź 1 podany dalej 18 polubionychPokaż ten wątek -
Even premium-priced upstarts end up being a "lower cost for better value" play. In WPengine's case, they were more expensive than Bluehost, but they dramatically reduced the amount of time + money a site owner had to spend on security and updates. (h/t
@asmartbear)1 odpowiedź 0 podanych dalej 5 polubionychPokaż ten wątek -
In the beginning, you have to prove yourself! Your product hasn't built any trust. There's no reason to market it as a "premium service at a premium price." Many of the luxury brands you know today had humble beginnings. Most folks have to start small. https://www.crfashionbook.com/fashion/a26934683/evolution-gucci-designer/ …pic.twitter.com/2ys6x2014r
1 odpowiedź 0 podanych dalej 10 polubionychPokaż ten wątek -
Plus: many old incumbents have crusty, slow software (with bad UX). Enterprise customers have to put up with it, but SMBs want more: "They don't have the features I want." "The features I want are stuck in $999 enterprise plans." "This software is unusable and expensive."
1 odpowiedź 0 podanych dalej 13 polubionychPokaż ten wątek -
As products move upmarket, they leave behind unserved gaps in the market. But those gaps often consist of SMBs who want: "The basics done well, at a more affordable rate."
3 odpowiedzi 1 podany dalej 10 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
love this—i want to expand briefly on *done well* if you want to compete with say, MailChimp, you may think you're competing with a basic UI/UX... sure but you also need do this well by delivering emails! i've seen too many basic SaaS apps overlook the performance aspect
1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do @harriskenny @mijustin
(2/2) this is where margins come in, which you've talked about a ton
@mijustin@JackEllis has talked about this with@usefathom, you can compete on price but you have to charge enough to do the basic thing you promise to do (saying this as someone who's switching their ESP...)1 odpowiedź 0 podanych dalej 2 polubione -
We're not interested in a race to the bottom. It's a tricky balance for sure because you can't overcharge, as Justin says, but we wouldn't have such a stable business if we had cheap plans. In our space, the cheap plans I've seen come from inexperienced business owners.
2 odpowiedzi 0 podanych dalej 0 polubionych
Justin Jackson podał/a dalej Justin Jackson
Justin Jackson dodał/a,

Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building