New SaaS entrepreneurs: Don't discount the opportunity to go into an established category and offer more value (for less cost) than the incumbents. "Lower price for more value" is a great competitive wedge.
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W odpowiedzi do @mijustin
There is a risk here of having a low perceived value if too cheap and failing to attract quality customers or worse, building a business for over demanding cheap customers.
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W odpowiedzi do @kylegawley
It has to be both "a lower price" and "more value."
@crisp_im is significantly less than Intercom, but I tried the product and everything feels really high quality. This idea that consumers automatically determine something that is "low price" to be "low value" isn't true.1 odpowiedź 0 podanych dalej 2 polubione -
I think it depends on the type of product. If I’m expecting to pay $39/mo for accounting software. I likely won’t even try a $9/mo product. It might be the best product in the world, but if it doesn’t break my initial perception of being cheap/lacking it won’t matter.
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Yes, I agree. Generally, you're anchored to your competitors. But (in your example) there's clearly an opportunity for a $29/month product that offers more value for a lower cost. https://justinjackson.ca/charge-more pic.twitter.com/rCByfCFl4l
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