New SaaS entrepreneurs: Don't discount the opportunity to go into an established category and offer more value (for less cost) than the incumbents. "Lower price for more value" is a great competitive wedge.
-
-
Even premium-priced upstarts end up being a "lower cost for better value" play. In WPengine's case, they were more expensive than Bluehost, but they dramatically reduced the amount of time + money a site owner had to spend on security and updates. (h/t
@asmartbear)Pokaż ten wątek -
In the beginning, you have to prove yourself! Your product hasn't built any trust. There's no reason to market it as a "premium service at a premium price." Many of the luxury brands you know today had humble beginnings. Most folks have to start small. https://www.crfashionbook.com/fashion/a26934683/evolution-gucci-designer/ …pic.twitter.com/2ys6x2014r
Pokaż ten wątek -
Plus: many old incumbents have crusty, slow software (with bad UX). Enterprise customers have to put up with it, but SMBs want more: "They don't have the features I want." "The features I want are stuck in $999 enterprise plans." "This software is unusable and expensive."
Pokaż ten wątek -
As products move upmarket, they leave behind unserved gaps in the market. But those gaps often consist of SMBs who want: "The basics done well, at a more affordable rate."
Pokaż ten wątek -
Yes!
You definitely want to charge enough to:
- do the basics well
- have sufficient margins
The nice thing is: being small helps improve your margins. You don’t need $100 million in revenue to have an incredible life.https://twitter.com/harriskenny/status/1359252274195795970 …Pokaż ten wątek
Koniec rozmowy
Nowa rozmowa -
-
-
Would you classify
@endcrawl as in an established market since there were very few competitors (if any)? The old way was super manualDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
-
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building

You haven't earned the right to "charge more" yet.
You don't want to compete on price forever, but in the beginning, it's often necessary.