New SaaS entrepreneurs: Don't discount the opportunity to go into an established category and offer more value (for less cost) than the incumbents. "Lower price for more value" is a great competitive wedge.
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I think it depends on the type of product. If I’m expecting to pay $39/mo for accounting software. I likely won’t even try a $9/mo product. It might be the best product in the world, but if it doesn’t break my initial perception of being cheap/lacking it won’t matter.
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Yes, I agree. Generally, you're anchored to your competitors. But (in your example) there's clearly an opportunity for a $29/month product that offers more value for a lower cost. https://justinjackson.ca/charge-more pic.twitter.com/rCByfCFl4l
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