Podcasting has always been romanticised as the last bastion of pure internet expression as everything else gets swallowed up and monetised by capitalism. A couple of years ago that all came under threat. It was probably Serial’s fault.
A central platform aggregating all the shows and having all the leverage is *the* existential threat to the ecosystem. When one company owns all of the distribution, they can apply downward pressure on creators.https://justinjackson.ca/podcasts-and-capital …
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I don’t think that I’m suggesting that there’s no threat to existing creators. I’m more just trying to predict where it will all go, which is ultimately wherever consumer demand takes it.
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What I think Spotify et al can do (which is good) is introduce this medium to whole new audiences and grow the pie. Plus help to improve and expand the power of what Podcasting can be! As a consumer that sounds exciting.
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