Quibi is the perfect case study for overcapitalization. Injecting $1.75 billion into an industry doesn’t do anyone any good if it’s not sustainable. Shows get cancelled. People lose jobs. Dreams are dashed.https://arstechnica.com/gaming/2021/01/quibis-1-75b-experiment-ends-with-roku-acquisition-for-less-than-100m/ …
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I was sitting on a chairlift with a guy who asked me what I do. “I’m in podcasting.” “What! No way! I just discovered podcasts. I’ve been listening in the truck all the time.” A friend recommended a show. He found the
@ApplePodcasts app, and listened. Discovery is working.1 odpowiedź 2 podane dalej 22 polubionePokaż ten wątek -
Discoverability is already working: slow & steady, more and more people are discovering podcasts. The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show. They want to juice the numbers so they get their 100x returns.
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Trust me: “make a podcast so good that people tell their friends about it” is a way better approach than “I hope the platform’s algorithm features my show.”
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Let’s talk about “social audio apps” (like Clubhouse): I’m still not convinced that social audio will replace (or significantly reduce) podcast listening. It’s less “audio entertainment” and more “networking/social event.” I think it competes more with meetups than podcasts.
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Predictions about Clubhouse vs podcasts: 1. Podcast listeners increases by ~20% in 2021. 2. Social audio won’t be widely adopted in 2021. Will be primarily used by early adopters, but not the general population. 3. Once the pandemic ends, social audio app usage will diminish.
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I enjoy conversations on Clubhouse and Twitter Spaces, but I think folks are too bullish on the format.
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I believe we’ll see an increasing amount of “Clubhouse burnout:” - hosting a room takes hours of time (my guess is the average is at least 3 hours) - paradoxically: as more participants join a room the less opportunity for participation there is - “marketers ruin everything”
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Just published all my thoughts here: "Podcasts and capital"https://justinjackson.ca/podcasts-and-capital …
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W odpowiedzi do @mijustin
What about the advantages of ad targeting on an app like Spotify compared to RSS feed dynamic? Right now the selling point for podcast ads is host-read and personalized, but so many are promoting scammy products like supplements. Can targeted podcast ads compete with fb/yt?
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Are you saying FB/YT ads are “good” and “not scammy?”
The biggest point to consider is: who gains leverage when there’s a centralized ad platform?pic.twitter.com/a7iodtd1si
Wydaje się, że ładowanie zajmuje dużo czasu.
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