I was sitting on a chairlift with a guy who asked me what I do.
“I’m in podcasting.”
“What! No way! I just discovered podcasts. I’ve been listening in the truck all the time.”
A friend recommended a show. He found the @ApplePodcasts app, and listened.
Discovery is working.
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Discoverability is already working: slow & steady, more and more people are discovering podcasts. The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show. They want to juice the numbers so they get their 100x returns.
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Trust me: “make a podcast so good that people tell their friends about it” is a way better approach than “I hope the platform’s algorithm features my show.”
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Let’s talk about “social audio apps” (like Clubhouse): I’m still not convinced that social audio will replace (or significantly reduce) podcast listening. It’s less “audio entertainment” and more “networking/social event.” I think it competes more with meetups than podcasts.
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Predictions about Clubhouse vs podcasts: 1. Podcast listeners increases by ~20% in 2021. 2. Social audio won’t be widely adopted in 2021. Will be primarily used by early adopters, but not the general population. 3. Once the pandemic ends, social audio app usage will diminish.
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I enjoy conversations on Clubhouse and Twitter Spaces, but I think folks are too bullish on the format.
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I believe we’ll see an increasing amount of “Clubhouse burnout:” - hosting a room takes hours of time (my guess is the average is at least 3 hours) - paradoxically: as more participants join a room the less opportunity for participation there is - “marketers ruin everything”
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Just published all my thoughts here: "Podcasts and capital"https://justinjackson.ca/podcasts-and-capital …
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W odpowiedzi do @mijustin
When someone finds a way to make it easier for grandmas across the world to listen to podcasts... Game. Fucking. OVER! I mean that in a good way ;-)
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W odpowiedzi do @MattGiovanisci @mijustin
My dad listens to talk radio all day. He listens to podcasts, but only the ones I'm on. Thanks, dad! If he only knew the plethora of content out there he could be listening to at work. Maybe if there was a radio station that played podcasts as promotion?
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Old habits (and media consumption patterns) die hard. If radio is still doing "the job to be done" there's no reason to switch.
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W odpowiedzi do @mijustin
Right. But man is he missing out!
0 odpowiedzi 0 podanych dalej 0 polubionychDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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