Quibi is the perfect case study for overcapitalization. Injecting $1.75 billion into an industry doesn’t do anyone any good if it’s not sustainable. Shows get cancelled. People lose jobs. Dreams are dashed.https://arstechnica.com/gaming/2021/01/quibis-1-75b-experiment-ends-with-roku-acquisition-for-less-than-100m/ …
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I was sitting on a chairlift with a guy who asked me what I do. “I’m in podcasting.” “What! No way! I just discovered podcasts. I’ve been listening in the truck all the time.” A friend recommended a show. He found the
@ApplePodcasts app, and listened. Discovery is working.1 odpowiedź 2 podane dalej 22 polubionePokaż ten wątek -
Discoverability is already working: slow & steady, more and more people are discovering podcasts. The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show. They want to juice the numbers so they get their 100x returns.
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Trust me: “make a podcast so good that people tell their friends about it” is a way better approach than “I hope the platform’s algorithm features my show.”
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Let’s talk about “social audio apps” (like Clubhouse): I’m still not convinced that social audio will replace (or significantly reduce) podcast listening. It’s less “audio entertainment” and more “networking/social event.” I think it competes more with meetups than podcasts.
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Predictions about Clubhouse vs podcasts: 1. Podcast listeners increases by ~20% in 2021. 2. Social audio won’t be widely adopted in 2021. Will be primarily used by early adopters, but not the general population. 3. Once the pandemic ends, social audio app usage will diminish.
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I enjoy conversations on Clubhouse and Twitter Spaces, but I think folks are too bullish on the format.
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I believe we’ll see an increasing amount of “Clubhouse burnout:” - hosting a room takes hours of time (my guess is the average is at least 3 hours) - paradoxically: as more participants join a room the less opportunity for participation there is - “marketers ruin everything”
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W odpowiedzi do @mijustin
Any prediction on CPM rates going up or down in the future for podcasts?
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W odpowiedzi do @JackRhysider @mijustin
For the VCs & overcapitalization, it’s a game of inventory. Focus on growing demand/volume (+ roll-ups) = negotiating power for higher rates for them. Lower for the general creator. Imo subscription, patronage, prem. paid content is only viable model for creators, going fwd.
1 odpowiedź 0 podanych dalej 1 polubiony
Yup. We’ve already seen this on YouTube. When you own the “means of distribution” you can apply downard pressure on creators, who are forced to compete for a smaller and smaller piece of revenue.
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W odpowiedzi do @mijustin @JackRhysider
Exactly, this. And on the broader web: affiliate commission, ad rates, etc getting slashed. Model isn’t sustainable.
0 odpowiedzi 0 podanych dalej 0 polubionychDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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