Currently, podcasters have leverage because they own the connection with their audience. YouTubers don't have that. They're at the whim of the algorithm and monetization gods. Trading leverage for "more distribution" is like making a deal with the devil. The devil always wins.
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I'm not opposed to podcasters selling ads. But I am opposed to one centralized "AdSense for podcasting." Podcasters: you're giving up all your leverage for low CPM garbage ads! (Plus: Anchor's experiment in this space is failing).https://www.theverge.com/2021/1/21/22241066/spotify-anchor-sponsorships-ad-money-spend-podcasting …
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There's a reason creators are leaving platforms like YouTube and going to more open platforms like: -
@SubstackInc,@ConvertKit (email) -@WordPress,@TryGhost (RSS) -@podia,@memberful (CSV) You can take your email list, RSS feed, customer list anywhere. YOU OWN IT.1 odpowiedź 3 podane dalej 49 polubionychPokaż ten wątek -
I’m worried about overcapitalization. Investing $1 billion+ into a podcast ecosystem that didn’t have $1 billion in total revenue last year... is a problem. Overcapitalization has knock-on effects that won’t be good for podcasting.
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The negative effects of overcapitalization on podcasting: - power becomes more centralized in MegaCorps™ - small, indie companies are acquired, or have to shut down - productions get funding in the near-term, but implode when bubble bursts - ultimately, people lose their jobs
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Quibi is the perfect case study for overcapitalization. Injecting $1.75 billion into an industry doesn’t do anyone any good if it’s not sustainable. Shows get cancelled. People lose jobs. Dreams are dashed.https://arstechnica.com/gaming/2021/01/quibis-1-75b-experiment-ends-with-roku-acquisition-for-less-than-100m/ …
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I was sitting on a chairlift with a guy who asked me what I do. “I’m in podcasting.” “What! No way! I just discovered podcasts. I’ve been listening in the truck all the time.” A friend recommended a show. He found the
@ApplePodcasts app, and listened. Discovery is working.1 odpowiedź 2 podane dalej 22 polubionePokaż ten wątek -
Discoverability is already working: slow & steady, more and more people are discovering podcasts. The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show. They want to juice the numbers so they get their 100x returns.
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Trust me: “make a podcast so good that people tell their friends about it” is a way better approach than “I hope the platform’s algorithm features my show.”
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W odpowiedzi do @mijustin
That approach is what we all aim for, but algorithms are already the gatekeeper. Google says to rank high you need a page that everyone finds useful, Facebook says to be seen you need content worth reading. But their algos decide what the masses see and don’t. Podcasting too
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There’s still not much algorithmic sorting for podcasts. Getting featured on Apple is still mostly an editorial decision (anyone can submit a request to their team). Increases in listenership is still primarily driven by WoM, ads, social, tapping into existing audienes, etc.
Wydaje się, że ładowanie zajmuje dużo czasu.
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