Thoughts on the podcast industry in 2021: - many folks continue to act as if podcasting is bigger than it really is - VCs and bigger companies in search of "the next YouTube" fundamentally misunderstand podcasting's growth curve - folks are way too bullish on Spotify's strategy
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Podcasting has been growing "slow & steady" for a decade. Last year "monthly listeners" grew by 15%. The year before it was 23%. Before that, it was 8%. These numbers are healthy but don't represent meteoric growth.pic.twitter.com/iF8xs6oA1b
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BTW – I like podcasting's growth curve! It's sustainable. It's proving that it's not a flash-in-the-pan. Slow and steady ecosystems are better for creators. You can build a long-lasting, sustainable revenue stream. (As long as Big Money™ doesn't mess it up)
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Big Money™ investors are hoping podcasting will provide them with YouTube-level returns. (Sequoia got a 57x return on its $9 million investment in YouTube). I'm highly skeptical that podcasting is ever going to provide that level of returns. Audio's growth curve is different.
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I believe that: - Podcasters are producing incredible content. - Podcast listeners are one of the best audiences in the world. I'm highly skeptical of any outside source wanting to take these positive attributes, and then "juice them" to get better returns.
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W odpowiedzi do @mijustin
Funny we were chatting about the same thing, same day haha. There’s a wonderful conversation happening around this in
@JamesCridland’s podcast slack group.pic.twitter.com/OCdBmG0hhG
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How do I join this Slack?
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W odpowiedzi do to @mijustin@JamesCridland i jeszcze
Scott Mathson podał/a dalej Scott Mathson
I DM’ed you about this.
@jonbuda is in there already, we’ve chatted tech deets prior. I think James needs to invite, more info on Issues, etc in accompanying repos here https://github.com/opawg And re: thread - was a follow-up of my thoughts here. All of which echoes yours.https://twitter.com/scottmathson/status/1354127121975709696 …Scott Mathson dodał/a,
0 odpowiedzi 0 podanych dalej 0 polubionychDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building

so true