I'm not opposed to podcasters selling ads. But I am opposed to one centralized "AdSense for podcasting." Podcasters: you're giving up all your leverage for low CPM garbage ads! (Plus: Anchor's experiment in this space is failing).https://www.theverge.com/2021/1/21/22241066/spotify-anchor-sponsorships-ad-money-spend-podcasting …
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There's a reason creators are leaving platforms like YouTube and going to more open platforms like: -
@SubstackInc,@ConvertKit (email) -@WordPress,@TryGhost (RSS) -@podia,@memberful (CSV) You can take your email list, RSS feed, customer list anywhere. YOU OWN IT.1 odpowiedź 3 podane dalej 49 polubionychPokaż ten wątek -
I’m worried about overcapitalization. Investing $1 billion+ into a podcast ecosystem that didn’t have $1 billion in total revenue last year... is a problem. Overcapitalization has knock-on effects that won’t be good for podcasting.
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The negative effects of overcapitalization on podcasting: - power becomes more centralized in MegaCorps™ - small, indie companies are acquired, or have to shut down - productions get funding in the near-term, but implode when bubble bursts - ultimately, people lose their jobs
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Quibi is the perfect case study for overcapitalization. Injecting $1.75 billion into an industry doesn’t do anyone any good if it’s not sustainable. Shows get cancelled. People lose jobs. Dreams are dashed.https://arstechnica.com/gaming/2021/01/quibis-1-75b-experiment-ends-with-roku-acquisition-for-less-than-100m/ …
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I was sitting on a chairlift with a guy who asked me what I do. “I’m in podcasting.” “What! No way! I just discovered podcasts. I’ve been listening in the truck all the time.” A friend recommended a show. He found the
@ApplePodcasts app, and listened. Discovery is working.1 odpowiedź 2 podane dalej 22 polubionePokaż ten wątek -
Discoverability is already working: slow & steady, more and more people are discovering podcasts. The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show. They want to juice the numbers so they get their 100x returns.
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Trust me: “make a podcast so good that people tell their friends about it” is a way better approach than “I hope the platform’s algorithm features my show.”
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Let’s talk about “social audio apps” (like Clubhouse): I’m still not convinced that social audio will replace (or significantly reduce) podcast listening. It’s less “audio entertainment” and more “networking/social event.” I think it competes more with meetups than podcasts.
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W odpowiedzi do @mijustin
But if they could combine the two. A live podcast that cuts in and out where people can talk to Rogan and have social proof. An afterparty. Whatevs.
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Old habits (and media formats) die hard.
Wydaje się, że ładowanie zajmuje dużo czasu.
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