The amount of $$$ being invested into podcasting is puzzling. In the last 2 years, Spotify has spent $1 billion on podcast acquisitions. In 2021, ad revenue for the ENTIRE podcast ecosystem is slated to be $1 billion ($782M in 2020). There's a disconnect here.
Remember: there’s lots of other competition for small local advertisers. Spotify isn’t just competing against local radio, but also Facebook ads, Google Ads, YouTube ads, etc.
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Totally get it. I don't know what it's like in Canada, but in the US, man, everybody I know has a cheesy radio jingle for a car lot burned into their brains *someplace*. Those ads *worked*. Why can't they continue working in the 21st century? Seems like logistics.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
Analysts at CITI aren't impressed: "To date, we haven't seen a material positive inflection in app downloads or Premium subscriptions."