I'm not the only one scratching their head at Spotify's podcast spending spree.
Analysts at CITI aren't impressed: "To date, we haven't seen a material positive inflection in app downloads or Premium subscriptions."https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html …
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Let’s talk about “social audio apps” (like Clubhouse): I’m still not convinced that social audio will replace (or significantly reduce) podcast listening. It’s less “audio entertainment” and more “networking/social event.” I think it competes more with meetups than podcasts.
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Predictions about Clubhouse vs podcasts: 1. Podcast listeners increases by ~20% in 2021. 2. Social audio won’t be widely adopted in 2021. Will be primarily used by early adopters, but not the general population. 3. Once the pandemic ends, social audio app usage will diminish.
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I enjoy conversations on Clubhouse and Twitter Spaces, but I think folks are too bullish on the format.
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I believe we’ll see an increasing amount of “Clubhouse burnout:” - hosting a room takes hours of time (my guess is the average is at least 3 hours) - paradoxically: as more participants join a room the less opportunity for participation there is - “marketers ruin everything”
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Just published all my thoughts here: "Podcasts and capital"https://justinjackson.ca/podcasts-and-capital …
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Listening to
@nickfthilton on@HighFiveRPG’s podcast. He and I seem to have lots of agreement here.
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Both/and?
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No, because the centralized distribution on platforms like YouTube eventually de-leverages creators. (Different than traditional SEO on a Google search) Currently, the front-page recommendations are killing YouTube creators who built a subscriber base (nobody checks that tab).pic.twitter.com/RCTCoUunqJ
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I’m so glad podcast feeds are built on rss
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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May I ask more about the Anchor thing? I have reviewed many podcasts that use Anchor and... I am skeptical. But I don’t want to crush anybody’s passion by voicing concerns.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building