Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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Heard a few stories from April Dunford about it happening. Also my wife & I use Basecamp but not for Project Management. We keep lists of places to visit, tv shows & movies to watch, and recipes. We’re part of a market that sees BC as something other than a Project tool.
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In fact the product I work on now is a good example! Started as Workflow Automation for businesses (broad market
) 15yrs ago.
In 2012, they decided to focused where they saw demand. Today, the same core product is a Practice Management tool for law firms.
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