Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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W odpowiedzi do @mijustin
Yes there’s always at least some demand. But how much? And enough for your economics? The last part is the only part that’s in your control.
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W odpowiedzi do @jasonfried
You also control which market you target. It’s (arguably) the most important decision you make. Some markets are better than others (have more potential buyers, frequently buy products, are easier to reach and serve, have better distribution channels).
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W odpowiedzi do @mijustin @jasonfried
I like the way
@robwalling talks about selecting a market. He says you can choose between product pain or customer pain. Choosing product pain means building in an established market and competing on features and positioning. Recent example@savvycal_@TransistorFM1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do to @jonhainstock@mijustin i jeszcze
Choosing customer pain would be serving niche markets where adoption is slow but there’s an opportunity to grow expansion revenue by providing a bundled solution.
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W odpowiedzi do @jonhainstock @robwalling
Targeting "customer pain" (the way you've described it) is difficult to get right. Mostly because it's hard to know what the potential market for that thing is. In many cases, founders are choosing pain-points that don't have enough demand.
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W odpowiedzi do @mijustin @jonhainstock
Not enough demand is a huge problem. Customer pain can happen in industries like construction, legal, interior design, etc Those are 3 examples from
@tinyseedfund companies. Markets are large and there is demand, but marketing, onboarding, sales, support are challenging.1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do to @robwalling@mijustin i jeszcze
FWIW, targeting spaces with Competitor pain is also hard to get right
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Agreed. But at a base level: no demand = no business. At least with competitor pain you’re starting from a place where the demand exists. (You’ve just got to be the right founder to capture it)
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