Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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If potential customers aren't already in motion (at some scale), then it's probably not a market worth pursuing for bootstrappers.
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In most cases, "market demand" isn't created by the entrepreneur. It's already there. Customers are already feeling the need. Entrepreneurs are tapping into that potential. We're responding to demonstrated demand.
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Realtors don't create the demand for houses; homebuyers do. Many realtors thought business would suffer during the pandemic, but instead, it went up! A number of external and internal factors came together and created a seller's market. Prices increased.
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If entrepreneurs could consistently and reliably "create demand" they would! But it just doesn't happen. What entrepreneurs *DO* have is choice. We get to choose which "pockets of pent-up demand" we target. We get to choose which market we build for.
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W odpowiedzi do @mijustin
To some degree. I'm much more likely to stick with customers I empathize with. Aka founder market fit
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W odpowiedzi do @geoff_l
It's a piece of it. For me, I needed: - founder/market fit - founder/product fit - founder/company fit But, you also need a good market, and a product that has traction in that market.
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W odpowiedzi do @mijustin
Definitely. We'll leave category creation to musk and jobs
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