Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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Realtors don't create the demand for houses; homebuyers do. Many realtors thought business would suffer during the pandemic, but instead, it went up! A number of external and internal factors came together and created a seller's market. Prices increased.
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If entrepreneurs could consistently and reliably "create demand" they would! But it just doesn't happen. What entrepreneurs *DO* have is choice. We get to choose which "pockets of pent-up demand" we target. We get to choose which market we build for.
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Before you build a product, you should be curious: “How many people might want this if I built it?” And you can look for evidence for how much demand there might be. You don’t just want to build something in your basement, and hope on a prayer that folks will want it.
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Sometimes, you get lucky. You build something because you want it, and when you release it, it turns out other people want it to. (This is especially true for tech products where the market is other tech folks who are similar to you)
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Your passion might create the spark that gets you into business, but it’s customer demand that pulls you forward. If passion = 100, but demand is = 0, you’ve got no business. To last a long time, you’ll likely need both: passion and customer demand.
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Curious to know when are entrepreneurs able to create demand (since you mentioned ‘in most cases’)?
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When you have tons of funding or a massive following, you can sometimes influence customer demand. ie. Kanye West can create demand for Yeezy. However, even if you have influence, it often doesn't work. ie. Casey Neitat and Beme.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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