Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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hmm i see what you mean, becomes a bit of a semantic thing... what is "demand"? if nobody is buying something, and nobody is selling it, is there a market for that thing? maybe rather than "create" the right word here is "reveal"? entrepreneurs can *reveal* demand?
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The academic definition is "the total quantity demanded across all consumers in a market for a given good." For me, "a market" is the sum of these factors: - Number of potential customers - How much they spend - The frequency at which they buy - Their willingness to pay
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