Demand isn’t just a function of “do people want this?” but also “how many people want this?” and “how much will they pay?”
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But CRM isn’t a market, it’s a product category. Who did you make your CRM for? That’s your market - the segment. And just because you think you make CRM for Enterprise, doesn’t mean you couldn’t discover a higher demand for your product in the SME market.
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And maybe that SME market doesn’t even see your product as CRM but a really cool chat tool

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Listening to the podcast now. Love the topic. I've been noodling about this for a decade from "total population" perspective. I've been organizing myself/and biz around the pillars being discussed. "Time", "Budget", "Digital Skill-Level".. alignment determines odds of success.pic.twitter.com/bWMgwmtPcH
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I agree 100% with
@jasonfried ... low overhead is key. I've preached it to whomever will listen. Low overhead allows you to stay alive long enough to find your way through the jungle. Now.. if your "enough" is reasonable enough, sustainable independence is within reach.
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