Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
-
Pokaż ten wątek
-
W odpowiedzi do @adamwathan
Thinking about this some more: You really need both Customer Demand and Distribution. When people want something, they’ll seek it out. The more channels you have to reach them, the better. But demand also contributes to distribution. Ex: searches & clicks affects search algo.
1 odpowiedź 0 podanych dalej 18 polubionych -
W odpowiedzi do @mijustin
Yeah I guess in my head customer demand is implied, people won't buy things they don't want to buy. But when they do want to buy something, they can only buy what they can find.
1 odpowiedź 0 podanych dalej 14 polubionych -
W odpowiedzi do @adamwathan
Justin Jackson podał/a dalej Mubashar Iqbal
What made me think of this was Mubs’ point about Quibi: great distribution, but people didn’t want it. So even though it was easy to find, it failed. You’re right: Distribution is an incredible lever, but it seems it needs to be paired with Demand.https://twitter.com/mubashariqbal/status/1338201838869491716?s=20 …
Justin Jackson dodał/a,
2 odpowiedzi 0 podanych dalej 3 polubione -
W odpowiedzi do @mijustin @adamwathan
Distribution is the opportunity to persuade someone they need your product. They may decide they don’t need it, they might try it & decide your product sucks. Without distribution you’re not even in the game.
Audience is great if its a good match for what you’re shipping.1 odpowiedź 0 podanych dalej 4 polubione -
W odpowiedzi do @mubashariqbal @adamwathan
See, this is where I disagree. I think the phenomenon Adam’s describing has its foundation in Demand: People first want a thing, and then seek it out. And, they often discover the solution that has the best Distribution. Distribution only works if people want what you have.
3 odpowiedzi 0 podanych dalej 4 polubione -
That's not always the case though. People click ads and buy stuff they didn't know they needed all the time.
1 odpowiedź 0 podanych dalej 0 polubionych -
Not sustainably over the long haul though. A company can’t really reach lasting scale using that technique.
1 odpowiedź 0 podanych dalej 0 polubionych -
I guess it depends, many DTC brands sell almost exclusively to unaware audiences through paid ads.
1 odpowiedź 0 podanych dalej 0 polubionych
Yeah. I’m pretty bearish on a lot of the DTC trends. They seem to be impulse oriented (and don’t lead to repeatable sales for the brand). “Fool me once, shame on you; fool me twice, shame on me.”
-
-
W odpowiedzi do to @mijustin@theandreboso i jeszcze
If it’s an impulse buy and then it turns out to be a great product, that can lead to brand and return purchases
0 odpowiedzi 0 podanych dalej 1 polubionyDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
-
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
