Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
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W odpowiedzi do @adamwathan
Thinking about this some more: You really need both Customer Demand and Distribution. When people want something, they’ll seek it out. The more channels you have to reach them, the better. But demand also contributes to distribution. Ex: searches & clicks affects search algo.
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W odpowiedzi do @mijustin
Yeah I guess in my head customer demand is implied, people won't buy things they don't want to buy. But when they do want to buy something, they can only buy what they can find.
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W odpowiedzi do @adamwathan
Justin Jackson podał/a dalej Mubashar Iqbal
What made me think of this was Mubs’ point about Quibi: great distribution, but people didn’t want it. So even though it was easy to find, it failed. You’re right: Distribution is an incredible lever, but it seems it needs to be paired with Demand.https://twitter.com/mubashariqbal/status/1338201838869491716?s=20 …
Justin Jackson dodał/a,
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W odpowiedzi do @mijustin @adamwathan
Distribution is the opportunity to persuade someone they need your product. They may decide they don’t need it, they might try it & decide your product sucks. Without distribution you’re not even in the game.
Audience is great if its a good match for what you’re shipping.1 odpowiedź 0 podanych dalej 4 polubione -
W odpowiedzi do @mubashariqbal @adamwathan
See, this is where I disagree. I think the phenomenon Adam’s describing has its foundation in Demand: People first want a thing, and then seek it out. And, they often discover the solution that has the best Distribution. Distribution only works if people want what you have.
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W odpowiedzi do @mijustin @mubashariqbal
> Distribution only works if people want what you have. *Business* only works if people want what you have, this feels like a pre-requisite for the entire conversation which I guess is why it's not very interesting to me.
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I think it gets more interesting when you recognize that certain markets have better conditions than others. Some markets are bigger, easier to reach, have a greater ability to pay, and have desires that we (as founders) might be better at fulfilling.
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