Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
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> Distribution only works if people want what you have. *Business* only works if people want what you have, this feels like a pre-requisite for the entire conversation which I guess is why it's not very interesting to me.
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I think it gets more interesting when you recognize that certain markets have better conditions than others. Some markets are bigger, easier to reach, have a greater ability to pay, and have desires that we (as founders) might be better at fulfilling.
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That's not always the case though. People click ads and buy stuff they didn't know they needed all the time.
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Not sustainably over the long haul though. A company can’t really reach lasting scale using that technique.
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Yes and no. Adam is a great example here. People follow Adam because of Tailwind but were people looking for Tailwind when they found Adam? Now probably yes, a year ago, probably not. Both types of audience are very important.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building

Distribution is the opportunity to persuade someone they need your product. They may decide they don’t need it, they might try it & decide your product sucks. Without distribution you’re not even in the game.
Audience is great if its a good match for what you’re shipping.