Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
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W odpowiedzi do @adamwathan
Thinking about this some more: You really need both Customer Demand and Distribution. When people want something, they’ll seek it out. The more channels you have to reach them, the better. But demand also contributes to distribution. Ex: searches & clicks affects search algo.
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W odpowiedzi do @mijustin
Yeah I guess in my head customer demand is implied, people won't buy things they don't want to buy. But when they do want to buy something, they can only buy what they can find.
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W odpowiedzi do @adamwathan
Justin Jackson podał/a dalej Mubashar Iqbal
What made me think of this was Mubs’ point about Quibi: great distribution, but people didn’t want it. So even though it was easy to find, it failed. You’re right: Distribution is an incredible lever, but it seems it needs to be paired with Demand.https://twitter.com/mubashariqbal/status/1338201838869491716?s=20 …
Justin Jackson dodał/a,
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W odpowiedzi do @mijustin
Well yeah again that feels obvious (at least to me). Am I that disconnected from the mistakes people are making — do people really not realize there needs to be people who want what they are making?
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I guess we should ask Jeffrey Katzenberg about that.
I’m also realizing (more and more) that Demand and Distribution have a reciprocal relationship.
More Demand often results in new pathways for Distribution to occur and get amplified.
(More people talking, referring, etc)
Wydaje się, że ładowanie zajmuje dużo czasu.
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