Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
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Well yeah again that feels obvious (at least to me). Am I that disconnected from the mistakes people are making — do people really not realize there needs to be people who want what they are making?
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I guess we should ask Jeffrey Katzenberg about that.
I’m also realizing (more and more) that Demand and Distribution have a reciprocal relationship.
More Demand often results in new pathways for Distribution to occur and get amplified.
(More people talking, referring, etc)
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Distribution is the opportunity to persuade someone they need your product. They may decide they don’t need it, they might try it & decide your product sucks. Without distribution you’re not even in the game.
Audience is great if its a good match for what you’re shipping. -
See, this is where I disagree. I think the phenomenon Adam’s describing has its foundation in Demand: People first want a thing, and then seek it out. And, they often discover the solution that has the best Distribution. Distribution only works if people want what you have.
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