Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.
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Yeah I guess in my head customer demand is implied, people won't buy things they don't want to buy. But when they do want to buy something, they can only buy what they can find.
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What made me think of this was Mubs’ point about Quibi: great distribution, but people didn’t want it. So even though it was easy to find, it failed. You’re right: Distribution is an incredible lever, but it seems it needs to be paired with Demand.https://twitter.com/mubashariqbal/status/1338201838869491716?s=20 …
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