The most powerful concept in product marketing is inertia:
People, generally, continue to do what they're already doing.
(Or, they keep "not doing" what they're already not doing.
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Questions to ask when exploring a new market: 1. Are they searching for what you're thinking of building? 2. How do you know? What evidence do you have? 3. How motivated are they? How willing to pay? 4. Are they already convinced they "need X," or do they still need convincing?
Pokaż ten wątekDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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In the beginning (or even now), were you concerned that finance ppl's spreadsheet inertia, or even their own egos (my models built my way), would make them less likely to experiment with a new tool like Summit? How do you think you've managed to convince people it's worth it?
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Wydaje się, że ładowanie zajmuje dużo czasu.
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