The most powerful concept in product marketing is inertia:
People, generally, continue to do what they're already doing.
(Or, they keep "not doing" what they're already not doing.
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"Inertia" explains why the podcasting industry saw a huge bump during the initial lockdown. Folks were like: "OK! Now's the time. I'm finally going to start that podcast I've been dreaming about." The lockdown disrupted them. It gave them the momentum they needed.
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Questions to ask when exploring a new market: 1. Are they searching for what you're thinking of building? 2. How do you know? What evidence do you have? 3. How motivated are they? How willing to pay? 4. Are they already convinced they "need X," or do they still need convincing?
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Absolutely. People ask me if we chase leads who don't take the next step in our process. I'm like no, they're obviously not motivated and probably need to be convinced, and we don't need to do that.
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This is incredibly on point. You have such wonderful clarity to your words, Justin.
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Exactly. I want customers who want to make progress RIGHT NOW. On point, Justin!
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So hard to find. That’s probably why Search Intent based content can be so effilent.
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I think this one depends a bit on your market. The more enterprise, the less true this is as they're rarely making a decision that day and very often not even making a decision on their own.
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Ironically, with Transistor, it’s the enterprise customers that pursue us the most! They’re the ones sending multiple emails, asking me to “please sign the agreement,” and pushing the process forward.
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Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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