In my experience, it's not worth chasing prospects who aren't already making an effort. You want self-motivated customers: folks who are hungry for a solution. "F*ck this, I'm fixing [this problem] today."
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"Inertia" explains why the podcasting industry saw a huge bump during the initial lockdown. Folks were like: "OK! Now's the time. I'm finally going to start that podcast I've been dreaming about." The lockdown disrupted them. It gave them the momentum they needed.
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Questions to ask when exploring a new market: 1. Are they searching for what you're thinking of building? 2. How do you know? What evidence do you have? 3. How motivated are they? How willing to pay? 4. Are they already convinced they "need X," or do they still need convincing?
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Friction is a demotivator for people who don't want to make an effort. It's a competitive advantage for people who are willing to put in the effort. It's an opportunity for the marketplace to create products that remove friction or give leverage to the customer.pic.twitter.com/gt5AF0UJS2
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In my experience, people who don't want to make an effort aren't worth chasing. You want self-motivated customers: folks who are already searching for a solution. Removing friction is helpful for folks already committed to putting in the effort though.

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There's nothing quite like those customers/clients who just 'get it' and are excitable/ready for your solution
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Dan Ariely had a great talk where he suggested friction and motivation are the two things you need to solve for to increase adoption. Seems like this would fall under the motivation bucket, aka "now it's time to find a solution for X".
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Promoting
@reinink’s Inertia
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Wydaje się, że ładowanie zajmuje dużo czasu.
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