A startup's success hinges on three things: - your ability to identify a good market - your ability to create something they'll pay for - your ability to attract those customers consistently
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(Note that I didn't say "a consistent way for you to find customers.") I believe customers should already be searching for a solution. There should be some form of existing momentum. People want something; you're giving it to them.
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The vacuum salesperson goes door to door, desperately looking for customers. But people seek out Dyson. Customers come to them. They're already in motion.
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Usually, the question isn't: "Where do I find customers?" It's: "Why aren't customers finding me?"
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building
high-quality webcam: there's still a huge opportunity for a 4k, high-bandwidth camera, that syncs with pro mics.
Heinz Ketchup > No Name Ketchup
Branding can be a big moat.
When deal-flow is slow or inconsistent it's really hard to build a business (especially in SaaS).
Referrals: "Have you heard about Shure's new MV7 mic? It sounds really good"
Reviews: "Wirecutter thinks this is the best humidifier you can buy"