A startup's success hinges on three things: - your ability to identify a good market - your ability to create something they'll pay for - your ability to attract those customers consistently
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3. Attracts customers consistently The market should move towards your product naturally. It shouldn't take too much pulling from you. (If anything, you're just gently nudging folks toward your product)
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When deal-flow is slow or inconsistent it's really hard to build a business (especially in SaaS).https://twitter.com/smgrieser/status/1326999312480358400 …Pokaż ten wątek -
Your product needs a consistent way that customers find you.
Referrals: "Have you heard about Shure's new MV7 mic? It sounds really good"
Search: "alternative to bootstrap css"
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(Note that I didn't say "a consistent way for you to find customers.") I believe customers should already be searching for a solution. There should be some form of existing momentum. People want something; you're giving it to them.
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The vacuum salesperson goes door to door, desperately looking for customers. But people seek out Dyson. Customers come to them. They're already in motion.
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Usually, the question isn't: "Where do I find customers?" It's: "Why aren't customers finding me?"
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Just had a call with someone who was once in a meeting where Heinz tried to figure out how they could put *fewer* tomatoes in the bottle…..
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I mean if the tomatoes themselves are your cost center and you're trying to boost profits to get the quarterlies up so you can get your bonus...
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SHUT THE FRONT DOOR, Heinz ketchup just literally tastes about 1000% better than other ketchup. Sure it's probably just more salt and sugar, but whatever mix they have is just addictive. Hunts et al just have no chance when it comes to my ketchup dollars.
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building
high-quality webcam: there's still a huge opportunity for a 4k, high-bandwidth camera, that syncs with pro mics.
Heinz Ketchup > No Name Ketchup
Branding can be a big moat.