Seeds almost always sprout where you've been preparing the soil.
Likewise, good ideas almost always reveal themselves in places where you've put in the groundwork.
First, find fertile ground: industries, sectors, technologies, groups, trends that are showing potential.
But isn't there always some form of "demonstrated demand?"
For @arvidkahl and Feedback Panda it was: "Remote teachers teaching English are cobbling together their own solutions."
For WooCommerce it was: "People keep trying to add e-commerce to their WordPress site"
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Of course. And that is where we have disagreed before. The jump between demonstrated demand and product that meets demand varies in length. IMO all demands / wants / needs can be abstracted to Maslow’s hierarchy. But makers sometimes stretch that to create a “new” product.
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Can you give me an example of a business that fits your definition? (I suppose this is more common in B2C?)
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