I’m not going to lie: Spotify’s move to become the end-to-end, integrated “YouTube for podcasters” scares me. We’ve seen what happens when one megacorp™ owns everything: they use that leverage to pay creators less. Ultimately, for creators, open is better than closed.
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When you control the primary distribution channel (like YouTube does), you can: 1) Apply downward pressure on CPMs anytime you want. 2) Decide who gets featured, and who doesn’t. 3) Not allow creators to take their subscribers to other platforms.https://www.tubefilter.com/2020/04/16/creators-disclose-declining-adsense-rates-coronavirus/amp/ …
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This is something
@hankgreen talked about on@nwquah’s show: Right now, podcasting is a unique, quirk, creative community (with multiple ways for podcasters to monetize). If Spotify owns the whole channel, creators lose their autonomy.https://overcast.fm/+cIA1PNoN0Pokaż ten wątek -
Paraphrasing
@SethGodinBlog: “If you own the channel, you have something that creators don't have – the Means of Distribution. Then, you can pit creators against each other, and they’ll work for lower rates.” Creators lose, and the platforms (Spotify and YouTube) profit.Pokaż ten wątek -
Once a platform has a monopoly, the question isn’t *if* they’ll pay creators less, it’s when.https://twitter.com/mijustin/status/1263534522722738176?s=20 …
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Fascinating strategy, and I fear it just might work. It’s a good example of how much harder non-vertically-integrated podcast publishers will need to work to compete w/ the Spotify machine. Wouldn’t be surprised if Apple follows, but will mean ceding commitment to open protocols
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Creators are increasingly moving back to open protocols like email newsletters (Substack, ConvertKit), blogs, etc because they’re tired of being squeezed by owner channels, like YouTube. Ultimately I’m hoping everyone realizes that open is better than closed (for creators).
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I’ve had this idea in my head for about a decade, whenever I started using Rdio. How hard can it be to play a section of spoken audio, then a track from your music service, and so on?
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I hate what Spotify is doing to podcast.
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Kind of cool for someone to do a curated playlist with commentary like an old-school radio DJ. I'd appreciate that as a Spotify listener. But for podcasting overall, the interests of Spotify aren't going to be perfectly aligned with the interests of creators (like
@mijustin said)Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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