"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
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Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"3 odpowiedzi 4 podane dalej 45 polubionychPokaż ten wątek -
One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."3 odpowiedzi 0 podanych dalej 14 polubionychPokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Justin Jackson podał/a dalej Rob Walling
Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Justin Jackson dodał/a,
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Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
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W odpowiedzi do @mijustin
Exactly, and in my case, I'm building different followings in parallel too. Most of my Twitter followers are interested in SaaS, but on LinkedIn and FB I'm connected with more Network Engineers and IT businesses. I write different types of content depending on where I post.
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W odpowiedzi do @_rchase_
Yup, it definitely helped that many of the "maker, entrepreneur, bootstrapper, dev" folks in my audience *also* were interested in starting podcasts. But they make up a small % of our customers now. (the % was higher while in beta - probably 75%+ of users came from my audience)
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Definitely agree that "an audience helps but is not enough". There's some hard to measure benefits from having "fans" though. For example, if someone asks me about podcast hosting, I'd definitely recommend Transistor, despite not being a customer myself.
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Yes! “Latent awareness” has a bunch of benefits. Having people rooting for us has been incredible.
But it’s not great at driving consistent demand. Other channels are far more reliable.
(However, leveraging those other channels is easier when you have an audience)
Wydaje się, że ładowanie zajmuje dużo czasu.
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