The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
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Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"3 odpowiedzi 4 podane dalej 45 polubionychPokaż ten wątek -
One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."3 odpowiedzi 0 podanych dalej 14 polubionychPokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Justin Jackson podał/a dalej Rob Walling
Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Justin Jackson dodał/a,
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Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
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W odpowiedzi do @mijustin
This speaks so well to establishing personal brands online. When you build your social profile with a consistent topic and passion problem, later converts to a strong position of creating a product it seems.
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It can work well (especially for info products), but a personal following can lead to a reverse conundrum: fishing around for a problem/desire that a sufficient number of your (random) followers share.
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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