The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
-
Pokaż ten wątek
-
"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
4 odpowiedzi 1 podany dalej 31 polubionychPokaż ten wątek -
Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"3 odpowiedzi 4 podane dalej 45 polubionychPokaż ten wątek -
One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."3 odpowiedzi 0 podanych dalej 14 polubionychPokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
2 odpowiedzi 2 podane dalej 22 polubionePokaż ten wątek -
Justin Jackson podał/a dalej Rob Walling
Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Justin Jackson dodał/a,
2 odpowiedzi 1 podany dalej 8 polubionychPokaż ten wątek -
Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
4 odpowiedzi 1 podany dalej 23 polubionePokaż ten wątek -
The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
4 odpowiedzi 0 podanych dalej 21 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
Exactly, and in my case, I'm building different followings in parallel too. Most of my Twitter followers are interested in SaaS, but on LinkedIn and FB I'm connected with more Network Engineers and IT businesses. I write different types of content depending on where I post.
2 odpowiedzi 0 podanych dalej 2 polubione
Yup, it definitely helped that many of the "maker, entrepreneur, bootstrapper, dev" folks in my audience *also* were interested in starting podcasts. But they make up a small % of our customers now. (the % was higher while in beta - probably 75%+ of users came from my audience)
-
-
Definitely agree that "an audience helps but is not enough". There's some hard to measure benefits from having "fans" though. For example, if someone asks me about podcast hosting, I'd definitely recommend Transistor, despite not being a customer myself.
2 odpowiedzi 0 podanych dalej 8 polubionych -
And on Twitter I see this effect in my mentions. Random strangers recommending my products just because they know me a little bit or I helped them with something. I'm sure you see it too.
1 odpowiedź 0 podanych dalej 1 polubiony - Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building