The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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Exactly, and in my case, I'm building different followings in parallel too. Most of my Twitter followers are interested in SaaS, but on LinkedIn and FB I'm connected with more Network Engineers and IT businesses. I write different types of content depending on where I post.
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Yup, it definitely helped that many of the "maker, entrepreneur, bootstrapper, dev" folks in my audience *also* were interested in starting podcasts. But they make up a small % of our customers now. (the % was higher while in beta - probably 75%+ of users came from my audience)
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In some ways, it’s the basic difference between an audience and a market. I still reference Geoffrey Moore’s definition. You can build a huge audience of people who don’t share buying decisions or don’t reference each other when they do buy.pic.twitter.com/tNM9ApseHY
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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I agree. Tiny % of them will care. But the others, who don’t care about the problem-space, churn very fast.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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This speaks so well to establishing personal brands online. When you build your social profile with a consistent topic and passion problem, later converts to a strong position of creating a product it seems.
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It can work well (especially for info products), but a personal following can lead to a reverse conundrum: fishing around for a problem/desire that a sufficient number of your (random) followers share.
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"