The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
Pokaż ten wątekDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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100% this i've only done basic foundational work on my current SaaS in a big market (CRM). i just got an inbound lead who found me because i'm ranking for some terms with light competition. product isn't even done yet—they're testing the alpha now—and they're an ideal prospect!
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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IMO: "thousands of non-fans actively searching for [your] solution" is a form of audience too. If you can easily and predictably get people's attention, you have an audience. Whether it's on ppl's twitter feed, in ppl's inbox, or in ppl's search results, it's an audience.
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The reality is that competing in search results is often hard. Personal example: Searching for AWS books on Amazon returns 2000+ results, and there are ~2M+ AWS customers searching for AWS info. Yet, I would have struggled to sell 6,500 copies of my book if I relied on search.
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Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
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building
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"