People seem to be misunderstanding me when I say:
"Go after a market with strong demand."
I'm NOT saying:
"Build a product in a popular market."
"Build a product in a market with lots of competitors."
"Build a copycat when you notice a product doing well."
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Pokaż ten wątek
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First, let's get some semantics out of the way. When I talk about a "market" I'm describing *the sum of demand* for a particular thing: 1) Number of potential customers 2) How much they spend 3) The frequency at which they buy 4) Their willingness to pay
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Justin Jackson podał/a dalej Alan Klement
(Hat tip to
@alanklement for the concept of "willingness to pay")https://twitter.com/alanklement/status/1305947004602920962 …Justin Jackson dodał/a,
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Before you build a product, you're looking for *evidence of demand*. Sometimes, folks are already buying products in a category, but they're itching for a better solution. Other times, you might notice folks putting considerable effort into hacking together their own solution.
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Another misconception (
@jasondoesstuff said I could share) I'm not saying everyone should start a coffee shop! "The point of the metaphor is: don’t do demand-generation. Rather go where demand is built-in; then, it's easier (even when there are competitors)." –@asmartbearpic.twitter.com/yKOazxYzNR
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There's a huge misunderstanding here. When surfers spot an oncoming wave, their ability to ride it depends on how good they are, their position in the water, etc. The skills, network, timing, and execution of the founding team *do* matter. (But without a wave, they're useless)pic.twitter.com/Mr0TAjKRY3
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"Build it and they will come?" YES! If the demand is there, and you're the right founder for the job, and you've built a product that meets the demand, and your timing is right, and you've found some good distribution channels, then... Yes, they *will* come.
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It doesn't matter how good of a surfer you are.
No wave?
No surfing.
It doesn't matter how talented of a founder you are.
No demand?
No business.4 odpowiedzi 5 podanych dalej 42 polubionePokaż ten wątek -
W odpowiedzi do @mijustin
Funny. I've thought about this exact analogy before. Many founders are first timers and as a one-time surfer it was really hard to pick a wave that was going to be big. Work & skill were necessary but the wave was going to carry you and picking the right wave felt like luck.
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Nice. You might like the full post I wrote earlier this year.
https://justinjackson.ca/surfing
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W odpowiedzi do @mijustin
This is great! I'll just file away the humbly written draft I was going to finish some day.
0 odpowiedzi 0 podanych dalej 1 polubionyDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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