People seem to be misunderstanding me when I say:
"Go after a market with strong demand."
I'm NOT saying:
"Build a product in a popular market."
"Build a product in a market with lots of competitors."
"Build a copycat when you notice a product doing well."
-
Pokaż ten wątek
-
First, let's get some semantics out of the way. When I talk about a "market" I'm describing *the sum of demand* for a particular thing: 1) Number of potential customers 2) How much they spend 3) The frequency at which they buy 4) Their willingness to pay
2 odpowiedzi 0 podanych dalej 25 polubionychPokaż ten wątek -
Justin Jackson podał/a dalej Alan Klement
(Hat tip to
@alanklement for the concept of "willingness to pay")https://twitter.com/alanklement/status/1305947004602920962 …Justin Jackson dodał/a,
2 odpowiedzi 0 podanych dalej 8 polubionychPokaż ten wątek -
Before you build a product, you're looking for *evidence of demand*. Sometimes, folks are already buying products in a category, but they're itching for a better solution. Other times, you might notice folks putting considerable effort into hacking together their own solution.
2 odpowiedzi 2 podane dalej 18 polubionychPokaż ten wątek -
Another misconception (
@jasondoesstuff said I could share) I'm not saying everyone should start a coffee shop! "The point of the metaphor is: don’t do demand-generation. Rather go where demand is built-in; then, it's easier (even when there are competitors)." –@asmartbearpic.twitter.com/yKOazxYzNR
2 odpowiedzi 0 podanych dalej 12 polubionychPokaż ten wątek -
The other fear of harping on this angle is that people might think "if you build it, they will come" just because there's a market. Also not true. Starting bottoms up with individual customers helps remind people they actually have to go get the customers.
1 odpowiedź 0 podanych dalej 0 polubionych -
Justin Jackson podał/a dalej Justin Jackson
Yes. If the demand is there, and you're the right founder for the job, and you build a product that satisfied that demand, they *will* come.https://twitter.com/mijustin/status/1305956803851685888 …
Justin Jackson dodał/a,
Justin JacksonKonto zweryfikowane @mijustinThere's a huge misunderstanding here. When surfers spot an oncoming wave, their ability to ride it depends on how good they are, their position in the water, etc. The skills, network, timing, and execution of the founding team *do* matter. (But without a wave, they're useless) pic.twitter.com/Mr0TAjKRY3Pokaż ten wątek1 odpowiedź 0 podanych dalej 0 polubionych -
That's... just not true? My point is that founders still have to do marketing and/or sales work to build momentum, even with the right market and a product that serves it well.
1 odpowiedź 0 podanych dalej 0 polubionych
lol. was already clarifying this in my next tweet.pic.twitter.com/FRVlvF185V
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building