A lot of bootstrappers are trying to avoid fitting into an existing category (because they don't want to be compared to competitors). That's actually what you want: a slow-moving incumbent, who's already cleared the trail for you.
-
Pokaż ten wątek
-
“Most successful companies are not category creators.” -
@aprildunfordpic.twitter.com/aJl6qlPKzZ
1 odpowiedź 3 podane dalej 26 polubionychPokaż ten wątek -
Many successful bootstrapped startups saw the gaps in existing categories and made something better: -
@usefathom (Google Analytics) -@Geocodio (Google Maps) -@tailwindcss (Bootstrap) -@convertkit (MailChimp) -@laravelphp (CakePHP) - Basecamp (MS Project) -@tuple (Slack)3 odpowiedzi 5 podanych dalej 80 polubionychPokaż ten wątek -
It’s not enough to choose just *any* category indiscriminately. You want to choose a category: a) that shows potential (growing market) b) where you’ve identified gaps/opportunities. c) where YOU (as a founder) have some strengths/advantages.
1 odpowiedź 0 podanych dalej 22 polubionePokaż ten wątek -
If you show up at the basketball court, and LeBron is standing there, that’s probably not a good matchup. But, if you show up at the court and there are no competitors... you can’t play. You’re looking for: a) the chance to play the game b) a matchup where you can compete
4 odpowiedzi 2 podane dalej 31 polubionychPokaż ten wątek -
A good deep-dive for all this is
@grigoriy_kogan’s excellent piece: https://www.gkogan.co/blog/category-creation/ …pic.twitter.com/dYTV0INEYu
3 odpowiedzi 0 podanych dalej 12 polubionychPokaż ten wątek -
“Category creation is much harder and costlier than it seems. The hard part is moving the market — the buyers and their purchasing behavior — with you to the new category. Until then, you’re not a king; you’re just the mayor of a one-person town.” –
@grigoriy_koganpic.twitter.com/yCuklDHK1S
2 odpowiedzi 0 podanych dalej 9 polubionychPokaż ten wątek
Justin Jackson podał/a dalej Iain Poulson
Nice case study here:https://twitter.com/polevaultweb/status/1304053877436801026 …
Justin Jackson dodał/a,
pic.twitter.com/NbCr4MeNYi
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building