A lot of bootstrappers are trying to avoid fitting into an existing category (because they don't want to be compared to competitors). That's actually what you want: a slow-moving incumbent, who's already cleared the trail for you.
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“Category creation is much harder and costlier than it seems. The hard part is moving the market — the buyers and their purchasing behavior — with you to the new category. Until then, you’re not a king; you’re just the mayor of a one-person town.” –
@grigoriy_koganpic.twitter.com/yCuklDHK1S
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Great stuff. You are on to something in terms of solving for which is the most efficient path for a bootstrapper - 'Gaps in existing categories' - 'Niche in an existing category' - 'Existing categories vs Creating a new category'
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Oh this article is very good!
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I appreciate you both for sharing. This article got way *less* pushback than expected, so maybe “category creation” is going by the wayside. Let’s hope so.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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