A lot of bootstrappers are trying to avoid fitting into an existing category (because they don't want to be compared to competitors). That's actually what you want: a slow-moving incumbent, who's already cleared the trail for you.
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I think April is speaking to a different audience and has different definitions of "most successful companies" (eg all companies) and "category" (eg SaaS). As applied to bootstrapped startups and things customers literally already pay for... i disagree
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In her examples, “CRM” is a category.https://twitter.com/mijustin/status/1276676603410436097?s=20 …
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