“Most successful companies are not category creators.” - @aprildunfordpic.twitter.com/aJl6qlPKzZ
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“Most successful companies are not category creators.” - @aprildunfordpic.twitter.com/aJl6qlPKzZ
Many successful bootstrapped startups saw the gaps in existing categories and made something better:
- @usefathom (Google Analytics)
- @Geocodio (Google Maps)
- @tailwindcss (Bootstrap)
- @convertkit (MailChimp)
- @laravelphp (CakePHP)
- Basecamp (MS Project)
- @tuple (Slack)
It’s not enough to choose just *any* category indiscriminately. You want to choose a category: a) that shows potential (growing market) b) where you’ve identified gaps/opportunities. c) where YOU (as a founder) have some strengths/advantages.
If you show up at the basketball court, and LeBron is standing there, that’s probably not a good matchup. But, if you show up at the court and there are no competitors... you can’t play. You’re looking for: a) the chance to play the game b) a matchup where you can compete
A good deep-dive for all this is @grigoriy_kogan’s excellent piece:
https://www.gkogan.co/blog/category-creation/ …pic.twitter.com/dYTV0INEYu
“Category creation is much harder and costlier than it seems.
The hard part is moving the market — the buyers and their purchasing behavior — with you to the new category. Until then, you’re not a king; you’re just the mayor of a one-person town.”
– @grigoriy_koganpic.twitter.com/yCuklDHK1S
Lots of wisdom in that tweet right there.
Ok, I really like your insights on learning to spots waves of demand rather than create them. But when you narrow that to "just build products that literally already exist and customers are looking/paying for them already" I think that's just bad advice.
I don't understand this "literally just be a copycat" hobby horse of late. If anything the big problem with entrepreneurs' ideas these days is too many are rushing headlong into a crowded market with an undifferentiated product and no unfair advantages.
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