@mijustin I really hope you answer this
I know competition in an industry is good, but it seems every market I look at has cheap ($9/month) or free software with average 4.7/5 review. Would it not be foolish to build something in these markets when there’s clearly no pain?
Sometimes, there are opportunities when there's a bunch of low-cost players (BlueHost, HostGator) but there's market demand for high-tier service (this is what WPengine did).
building