The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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Of course, it's not the *main* thing that made their companies successful. But organic business ideas that come from your own experience can lead to the discovery of big, paying markets that you wouldn't have found otherwise.
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Totally agree with that.
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