The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc. But for SaaS, having an audience isn't enough. An audience is helpful but isn't a replacement for overall customer demand in a category.
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W odpowiedzi do @mijustin
One reason I really think this is true is that people buy multiple courses/books, but only one CRM or podcast host. That makes SaaS fundamentally different from other products when selling to your audience. They can't just buy it because they trust you, it's replacing something.
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