The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Pokaż ten wątek -
Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
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I like it.
@ashmaurya said is an old blog post that it’s less about asking “who?” and more about asking “when?” When might someone be triggered to realize they need this. And as you’ve said, what other solutions are they already paying for that don’t get the job done.Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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I would like to counter that building something that has existing demand is easier than building the distribution channel to reach the people to sell to. if you’re good at coming up with product ideas for *existing* demand, then building the audience from 0 is hard.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"