The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.
It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)
But is this the best way? 
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Increasingly, I think the *who* is less important than the *what*.
"What are people spending money on right now? What problems are they actively trying to solve?"
"Who has money to spend and what might they need?"Pokaż ten wątek -
One problem with "first, find a group of people" is that it forces you to draw boundaries *that might not matter.* Initially,
@TransistorFM was "podcast hosting for brands." But (it turns out) 90% of our customers don't identify that way. They simply want "podcast hosting."Pokaż ten wątek -
Our positioning should reflect: - the job that's being done - a recognizable product category (Instead of guessing which groups/personas we think our app might be for)
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Nice to see
@robwalling chiming in on this topic as well:https://twitter.com/robwalling/status/1306591312498405376 …Pokaż ten wątek -
Having an audience certainly provided me with an advantage in the podcasting space, but it's no substitute for overall customer demand. I'd take "thousands of non-fans actively searching for a solution" over "thousands of Twitter fans" any day.
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The problem with having lots of followers is they're aligned around you, instead of being aligned around a problem-space. If you're looking to build a product company, you need a group of people looking for that solution! In most cases, only a tiny % of your audience will care.
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It works for services too. Other than just courses or books. An audience is necessary, not just to sell to them but at least to get essential feedback in a SaaS journey.
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I think it's more of a "nice to have" (or a "strength") than a necessity.
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Building an audience is less risky because it helps you get a job/freelance contracts.
@levelsio is famous for 12 start ups in 12 months. Iteration is required to find a niche. You have to pay living expenses until you find yours. -
It's one strategy that can work. But there are lots of counter-examples from folks who had no audience (especially in SaaS).
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Wydaje się, że ładowanie zajmuje dużo czasu.
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